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JATK Releases New Music Video for “Don’t Come Knockin’”

Photo: Amber Primm

Boston’s JATK has released the soulful video for “Don’t Come Knockin’.” The entire video was crafted and constructed by the artist behind the name, Jatkola, along with his team. The group opted for a retro visual to pair with the Indie and R&B-influenced single. The video plays out as if it’s recovered footage of a long-lost late night TV show, The Dick Griffin Goodtime Hour, where JATK appears as the musical guest.

From the set design to the characters to the TV ad spots, everything was created in-house, and there are a handful of Easter eggs that recall ’60s- and ’70s-era TV talk shows. There’s also a merch line tied into the video, using actual VHS tapes for the physical release, taped over whatever was recorded by whoever owned them years ago.

Jatkola had the following to say about the single and video:

“It’s a song about not feeling like the other person is ‘for real’ in a relationship — that you’re in a non-reciprocal situation, a one-sided deal, they’re playing games while you’re being sincere, that sort of thing. It us fully inspired by old school ’60s R&B production that you’d hear on a Temptations or Smokey Robinson record back in the day.”

Check out the video below and keep checking back for more from JATK!

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