Kendra Sheetz Today, we’re very excited to be premiering a brand new video from Sacramento’s Sad Girlz Club. The band released their debut LP, Hard Feelings, on February 22nd via Bomb Pop Records.
Songwriter Shelby Murray says:
“’Pedestal’ was originally written as an acoustic song played at open mics when I was going through a really tough breakup and growing pains. Learning to love myself is the root of the lyrics and continuing that love even when somebody may not love you the way you are. In 2018, Sad Girlz Club revamped it with full band and brought it to life. It continues to be a crowd favorite.”
The video was directed and animated by Sad Girlz Club drummer Eric La Febre who said this of the production:
“When I was deciding on a concept for the ‘Pedestal’ music video, I wanted to present a tone through a series of personal memories/ moments. I wanted the vignettes to echo the tone in a way that presented some partial narrative. With Shelby’s lyrics depicting the anticipated finality of a degrading relationship, the visuals are a flashing back to both difficult and sentimental moments in a recently severed relationship. I also thought it would be interesting to make these moments visually tense and turbulent but have them also be relatively vague.
The whole ‘frowny face’ motif is just an expression of sadness/ depression. Being present in all of these moments but feeling like there’s this haze encompasses your functionality and hinders your ability to be present.
My boyfriend introduced me to the rotoscope animation style a couple months ago and I thought it looked perfect. I’m a big fan of scribble/scribbly looking things or using scribbles as an aesthetic. So we did a test with Shelby singing the chorus as a proof of concept to show the band. They liked it and I started working on it.”
Check out the video for “Pedestal” now and grab your copy of Hard Feelings today!
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