Say-10 is an independent record label & skateboard company owned by Adam Gecking and operated from his house in Richmond, Virginia. Say-10 was founded in 2007 in Virginia Beach, VA while Adam owned Volume, an independent record store. Later that year, Max Dillinger began working for Say-10 handling the graphic design & website. Say-10 released its first record in 2007 and currently has over 80 releases & skateboards.